Marketing Your Business With Gallant Air Conditioning

The provision of top quality HVAC product is just the first step in a chain of service provided by Gallant Air Conditioning.

Our unique offering ensures that we add not only technical and design value to the products we supply but additional value delivered in the form of marketing and business consultancy designed to help your business.

Gallant's Customer Relationship Management Tools and Heritage

Gallant has been working with various installers both large and small for over 30 years, helping them to grow their businesses profitably. This has been achieved via various CRM (Customer Relationship Management) tools;

  • Audit of sales and marketing activities
  • Assistance with the creation of strategic plans
    (short, mid and long term)
  • Development of lead generation activities
  • Development of sales tools
  • Logo design
  • Website design and development
  • Training in presentation skills
  • Training in negotiating skills
  • Facilitator

Our Managing Director, Ted Berry brings with him over 40 years experience in HVAC marketing and heads up the Gallant companies.

Prior to starting the Gallant companies in 2000, Ted held the positions of Senior Commercial Director for Toshiba Air Conditioners Europe, Brand Director and a Main Board Director of Toshiba UK, and Toshiba Carrier.

Over the years Ted has led many training courses, presented on various HVAC related topics and has been a visiting lecturer in various marketing topics to Cranfield and Nottingham Trent Universities.

Join Gallant's Prestigious Marketing Client List

Our Marketing Services client list is impressive and includes the major, blue chip companies Hitachi, Samsung, Airwell, Vent-Axia, and of course Toshiba.

We developed new promotional literature and a strategic, trade advertising and poster campaign for Hitachi and Airwell. We also provided these companies with other below-the-line activities.

Vent-Axia required various activities including an audit and strategic proposals for their air conditioning business; Gallant provided these. Samsung are still a major client for us and we have worked on European market research and strategic planning for them. We continue to provide Samsung with CRM development.

Our experiences with Toshiba during the period 1980 to 2000 covered every aspect of sales and marketing. During this period we delivered some very successful ground-breaking projects, including sales channel strategies, which have been repeated by the various leading brands in the HVAC industry.

These projects propelled Toshiba to a market leader in the UK air conditioning industry during the late 80s and early 90s.

Our skill sets are not just based around blue chip companies. We have and continue to be very successful working with the air conditioning contracting companies and we see this as added value that the installer/contractor should have available from a supplier. This support could be simply producing a brochure, quotation sheets, lead generation or a full sales marketing audit. We can also offer training in sales and marketing.

We believe our strength lies in our cradle to grave understanding of the industry, from design and manufacture, to sales marketing channels to design, application installation and maintenance of the product which ensures we see the whole picture enabling us to give maximum support to our clients.

Why not give Gallant a call now and find out what we could do for you? The possibilities are endless!